Once developed, phones need to be customized to operator and country requirements including default content and settings, services and applications.

This includes services such as email, wireless LAN, MMS, branding and User Interface, the menu structure and links to specific operator services for downloading content and applications.

The largest increase in demand is in installing and integrating applications to give consumers a greater experience and differentiate operator brands.

As workloads grow and demands become ever more complex and specified, it makes economic sense to outsource some of the more routine tasks, or exploratory areas, especially to companies who are large enough to offer flexibility and scalability in an extremely unpredictable and fast-moving market.

We provide blended teams of expertise around the world that are used to dealing with the fast pace of producing phone variants, and can ramp teams up and down as required.

A typical project would include developing and supporting new features for multiple language support, multimedia applications (camera, media gallery, music player, etc.), PIM, rotation functions, QWERTY support, browser support, connectivity, new UI look and feel, accelerometer support, etc.